2020 – 2021 · Remote
Lilydressing — web developer and traffic manager
Autoentrepreneuriat
Venture started in October 2020 under sole-trader status, alongside full-time employment. It picks up a personal entrepreneurial practice run from 2007 to 2011 — web agency, online bartering platform, community blog-ranking platform — this time on an online retail model, with the aim of building an income stream independent of salaried work.
Single-product Shopify store, fully customised rather than assembled from a theme: bespoke HTML and CSS integration, product pages and checkout funnel. A single catalogue reference, which concentrates the entire difficulty on acquisition.
Acquisition handled solely through Facebook Ads campaigns, run end to end: targeting, budget arbitration, production of promotional videos and creative variants, results analysis. No other channel.
Five thousand euros in revenue and more than one hundred and twenty orders over eight months, against more than two thousand euros of advertising budget. After-tax profit stayed at nil for several consecutive months: the margin does not cover the cost of acquisition. Store closed in June 2021.
Achievements
- 5 000 € in revenue over eight months
Single-product online store run end to end
More than one hundred and twenty orders on a single reference, from opening in October 2020 to closure in June 2021.
- 2 000 €
Store development on Shopify
Full customisation rather than theme assembly: bespoke HTML and CSS integration, product pages, checkout funnel.
Paid acquisition handled in full
Facebook Ads as the sole channel: targeting, budget arbitration, production of promotional videos and creative variants, results analysis.
Venture wound up on a profitability finding
More than two thousand euros of advertising against five thousand euros of revenue; after-tax profit at nil for several consecutive months. Closure decided in June 2021 rather than funding a business its own margin does not sustain.