2023 · Montpellier, France · Hybrid
Project manager (Account Engagement) — retail
CGI — European leader in omnichannel retail
Project manager for implementing the Pardot module (Salesforce Account Engagement) for the B2B marketing team of an omnichannel retailer, which had no marketing automation tool at all.
A fixed-price project with an obligation of result, run with two marketing consultants: implementing the module, base configuration, creating around twenty administrator users, then three training sessions on the fundamentals of the tool.
Pardot requests were later taken into the scope of the application maintenance — making a new Salesforce custom field available in Pardot, for instance.
Achievements
- 20 administrator users
Around twenty administrators created and trained
Creating the administrator accounts and the base configuration of the module, for a marketing team that had no tool beforehand.
- 3 training sessions
Three training sessions on the fundamentals
Training the marketing team on the basics of Account Engagement, once the implementation was complete.
Skills applied
- Confluence
- Fixed-price estimating
- Jira
- Project management
- Salesforce administration
- Team management
- Training delivery